Swiss Watch Company
The history behind SWC, the Swiss Watch Company, is rather different to typical watch microbrands, and this is reflected in the microbrand watches they produce, which have some unique aspects. Stephen Roemer, the founder behind this microbrand, hails from Switzerland and got his start in the watchmaking industry working in Quality Assurance for the Swatch group, which owns a number of famous watch brands such as Blancpain, Breguet, ETA, Glashütte Original, Harry Winston, Longines, Omega, Tissot, and RADO. Due to Stephen's QA background, the quality of the Swiss Watch Company products is nothing short of outstanding, especially considering the very low price their models are typically priced at. For example, dive watch bezels tend to have no back-play, and lume on SWC's dive watches is applied in no less than 20 layers, making for the brightest microbrand watch lume we've ever seen, surpassing even Zelos' famed lume display.
As well as being as Swiss as can be, with a Swiss founder, a Swiss company/corporation in situ, Swiss mechanical movements, and manufacture in Switzerland, the Swiss Watch Company can also be said to be an American brand. Stephen moved to the United States and formed the Swiss Watch Company there in 1995, initially producing watches for the armed forces and first responders before recently launching their own line of microbrand watches in more recent times, which we're proud to now carry in The Microbrand Store as Swiss Watch Company's first retailer. Today, the Swiss Watch Company is run as a two generation family enterprise, with Stephen at the head and his two sons running various aspects of the business such as sales, fulfillment, and servicing. This enterprising microbrand has been around for approximately 25 years, and still produces watches for many other reputable brands as well as their own line, yet still remains a small, focused, family-run microband, outsourcing manufacture to various factories while performing additional QA and regulation in-house before shipping.
