Decima Watch Company

Since bursting onto the microbrand watch scene in 2018 with his first bronze diver watch, Jurgen Duli, the founder of Decima Watch Company, has had an uphill struggle to bring his limited edition microbrand watches to market, despite coming up with what we think is one of the best-looking dive watches of 2018, with a highly desirable long list of features. Being based in Albania, a somewhat isolated and relatively unknown country, has meant that Jurgen cannot use Kickstarter to launch his products, and microbrand enthusiasts have also sometimes thought twice about taking a chance on a direct pre-order, even though payment via PayPal can offer backers a money-back guarantee.

We're very proud to be partnering with Decima, and have worked with Jurgen since his outstanding watches were in the design stage, making suggestions such as the highly desirable switch from an NH35A movement to a Swiss automatic movement, providing feedback on straps and other features, reviewing his prototypes, and helping Decima market their watches directly. Now we're on-board and excited about selling these fantastic timepieces in our store too. By providing Decima with a bulk order for their initial production run, which we were happy to pay up-front, Jurgen was finally able to get a sufficient minimum order quantity for the factory to go ahead and produce his timepieces.