Mercer Watch Co.

Scott Vuocolo is the name behind the Mercer Watch Co., a watch microbrand founded in 2014. Headquartered in New Jersey, USA, Mercer's offices are just a few miles from where Hugh Mercer, a doctor and Brigadier General in the Continental Army and namesake for the company, met his demise in the Battle of Princeton. This is subtly picked up on by the star motif signature on Mercer's crowns, denoting the 1 star rank of a brigadier general.

Common to several other microbrands, Scott got into watchmaking when he became disillusioned with the high prices of several watches he was looking to purchase, and started sketching out what he'd like to see in a watch. From there, Mercer's first model, and still it's best seller, the Brigadier was born, with it's distinctive polished bezel and inset guilloché pattern.

Since then Mercer have branched into a wider range of watch styles including chronographs, hand wounds with gorgeous exhibition case backs, dive watches, and GMTs, but always with a consistent focus on a dressier style. The brand's promise: "We will not sell anything that we wouldn’t proudly wear ourselves."