Since bursting onto the microbrand watch scene in 2018 with his first bronze dive watch, Jurgen Duli, the founder of Decima Watch Company, had an uphill struggle to bring his limited edition microbrand watches to market, despite coming up with what we think is one of the best-looking dive watches of 2018, with a highly desirable long list of features. Being based in Albania, a somewhat isolated and relatively unknown country, has meant that Jurgen could not use Kickstarter to launch his products, so the timepieces you see here have never been on a crowd-funding site, and are generally not very well known to collectors, despite their desirability and small production run size.
We were very proud to partner with Decima, and worked with Jurgen since his watches were in the design stage through to the closing of pre-orders, making suggestions such as the highly desirable switch from an NH35A movement to a Swiss automatic movement, providing feedback on straps and other features, reviewing his prototypes, and helping Decima market their watches directly. By providing Decima with a bulk order for their initial production run, which we were happy to pay up-front, Jurgen was finally able to get a sufficient minimum order quantity for the factory to go ahead and produce his timepieces.
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